Mistaking PR, Publicity and Sales
We ran a business for a long time in a lot of cities before we learned there is a difference.
A big difference.
Most businesses need all three. But end up focusing almost entirely on a fourth one - sales.
Some of our best friends are sales people. Which doesn't make them great at PR. Or Publicity.
So we make sure we teach our clients what it took us a decade to learn.
Usually it takes about ten minutes.
Talk about value for money.

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