SITUATIONS WE HELP

No Exit Strategy

Most business owners don't think about the stopping part until it's much too late.                     Read more...

Under-Used Management

Somewhere in our first meeting, clients will tell us that they're, "a tightly run ship."                           Read more...

Confusing PR, Publicity and Sales

There is a difference. A big difference.                                                        Read more...

Inadequate Systems

Too many companies try to manage their business using email, Excel and Word.               Read more...

Internal Barriers

Internal barriers are hugely expensive for any company owner.                                              Read more...

Mismanaged Mergers

When an opportunity comes along to join forces with another company,                                       Read more...

« New Divisions Need Old Math | Main | Internal Barriers »
Tuesday
Apr142009

Mistaking PR, Publicity and Sales

We ran a business for a long time in a lot of cities before we learned there is a difference.

A big difference.

Most businesses need all three. But end up focusing almost entirely on a fourth one - sales.

Some of our best friends are sales people. Which doesn't make them great at PR. Or Publicity.

So we make sure we teach our clients what it took us a decade to learn.

Usually it takes about ten minutes.

Talk about value for money.

 

 

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