Paul Venables is the co-founder of Venables, Bell and Partners. A San Francisco ad agency with self described ‘good intentions.’ Last year, VB+P, was named one of Fast Company’s most innovative companies and one of the top ten companies in media and advertising. So having good intentions is clearly working for them.
Which makes you wonder why more companies wouldn’t claim such apparently low hanging fruit. After all, it’s easy to claim ‘good intentions’ as your operating principle. Easy in the sense that no one knows what’s really in your heart - as a company or as a leader - except you.
Or do they?
Which is why this week’s theme is Leadership Values.