If you’re interested in unlocking creativity in the people around you then Wieden + Kennedy is a real-time case study. Like all great creative companies, it is three-dimensional, and no two sides look the same. Understanding how and why it works means looking at it from several angles.
In earlier episodes, I’ve talked to Colleen DeCourcy, who has a global perspective; Eric Baldwin and Jason Bagley, who had just taken over the leadership of Wieden in Portland; and Jesse Johnson and George Felix, about how the agency/client relationship works when Wieden is at its best.
This episode is a conversation with Neal Arthur and Karl Lieberman, who run W+K New York.
They came together just over three years ago, following a long period of uncertainty in the leadership of that office. Since joining forces, they have provided focus, consistency, care and hope. They also have clear expectations of themselves and those around them.
So this episode is called, “The Removal Men”.