Do You Want Your Company To be The Best In The World? Go Ahead.

One of the most influential voices in the fashion industry today lives in the suburbs of Chicago. Her name is Tavi Gevinson.

She is 13.

She’s passionate. Has a point of view. Uses the web to express herself. And didn’t know all this shouldn’t be possible in the cynical, political world of The Devil Wears Prada.

One of the first things we do when we work with a new company is to discern their underlying greatness. Then we look to see if there’s an area they can own. As in ‘best in the world’ own.

It often takes a little while for us to convince them that they have the capacity to be truly great.

And sometimes a little longer to convince them they have the right to be.

But once they accept that they do, the energy that releases is extraordinary.

In today’s world, you can lead an industry from anywhere.

What does your company do better than anyone, and what are you going to do about it?