What Did You Expect?

The first sign of madness, I’m reliably informed, is the expectation that repeating the same behavior will eventually create different results.

Today, far too many business owners are talking about change but acting the same.

They focus on two things. Cutting costs. And having conversations. With anyone about anything.

If you want a different outcome, you have to act differently.

Not talk. Act.

Otherwise you already know what’s next.

A smaller version of what you had before.

And as a growing number of business owners can attest, there is nothing smaller than nothing.