Having a guiding philosophy by which to run your business every day is a powerful homing device in a forest full of distractions.
For Chris and I, it has long been the Terence Conran quote, "Stay Humble and Nervous."
In the choking economic climate we are living in today, an excess of either can be disastrous.
Humility is a valuable attribute in times of excess. But when the world is inwardly focused, it takes much more effort to attract someone's attention.
And at a time when everyone is hesitant, waiting for something to happen will ensure that at best you're part of the crowd.
Neither is a platform for creating the future you want.
In our case, we have long since accepted that we are skilled in what we do. But inept in communicating that fact. We would much rather talk about someone else's potential.
We have also come to realize that until we face the problem, we are the biggest obstacle we face.
Cometh the need, cometh the Mother of Invention.
In this case, Justin Spooner and Simon Hopkins of Double Shot Consulting. (Even doctors need doctors.) As I've mentioned before, no one understands the possibilities of digital strategies like they do.
In this case, they turned the problem simply and elegantly on its head. If you don't talk effectively about your work, they said. Ask the people that do. Your clients.
As a lesson in looking at a problem from a different perspective it's powerful.
As a reminder that we're fortunate to work with amazing clients, it's unbeatable.