Thinking on The Run

The return of the NFL to a couch near you shines a spotlight on an attribute that separates great athletes from also rans.

Thinking clearly under pressure.

Building a better business asks the same of you. The ability to isolate the important from the irrelevant no matter how loudly the latter is yelling.

Doing so demands you get and keep perspective. Which requires answering two questions.

1. What does your business do that your customers can’t do without?

2. Will what I’m doing today help us do it better?

If you’re not certain you know the answer to 1, the answer to 2 is just a guess.

A strategy that will quickly make the answer to either question irrelevant.