Since I began this blog I’ve written about issues that affect the leaders of businesses. Both practical and personal.
In my mind, I’ve been vague about the kind of business the blog was designed to help. After really thinking about it, I’ve decided I’m ready to be more focused.
So, I’m going to write about ideas that will help creative companies become more valuable businesses.
And I’m calling it Art, Meet Commerce.
Because after all, that’s the balancing act we all confront when we sell subjectivity.
What makes a business valuable depends on your perspective. It’s the most personal of definitions. And I hope to explore as many of them as I can. And any you suggest.
I’m also conscious that many of these ideas will apply to many kinds of businesses. After all, creativity is the fuel of innovation. And every business must innovate. Or die. There being no company that has survived by maintaining the status quo.
But instead of trying to reach the broadest audience, I’m going to provide a narrower audience with deeper insight.
An audience that uses the power of creativity to change behavior. Who are motivated to be paid relevantly for that change. And who want to leave a legacy.
In some cases I’ll write a series about a topic that requires more detail. In others I’ll pull examples from the news and talk about how they apply to creative companies.
You can expect to see a couple of posts a week from me. A realistic output that I can sustain. Probably Tuesdays and Thursdays. With the occasional spontaneous outburst thrown in.
What you’ll read will be unbiased and unvarnished. I’m trying to help. Not please.
And I welcome dissenting opinions, alternative points of view, and honest, open debate.
Speaking of which, I’ve been watching a lot of Mad Men recently.
In the infancy of Sterling Cooper Draper Pryce, following Don Draper’s laconic interview with Ad Age, and its ensuing disastrous results, Betram Cooper admonishes Don’s diffidence.
“Turning creative success into business is your work. You failed.”
Is this, in a nutshell, the Purpose of every creative business? And what is a creative business, anyway?
Answers to these, and many other questions will be forthcoming.
And pass it on.