Having big dreams for your business is powerful fuel. If you're going to work this hard, why not aspire to greatness?
But once you know where you want to get, the temptation is to do big things that make a big difference.
That's natural. Big things create big results. Big attention. Big possibilities. Sometimes, even big bank accounts.
But big things are not sustainable. No matter who you are.
If you want a successful and sustainable business, the first thing to ensure is that everything you do is designed to move you forward.
Then throw a big thing on top once in a while.
If they work, great. If not, you're still making progress everywhere else.
Then once a year, stop and deliberately look back.
You'll be amazed how far you've come.